Category | Smart Business Now

Business people tend to underestimate the power of the Web to bring in business. A few invest in great Web sites, but then don’t market them effectively! There are some wonderful sites that are almost “hidden” on the Web. Web marketing has one thing in common with other advertising: no mater how good the ad, it won’t build your business unless a lot of people see it. We tell our clients to view Web marketing as two separate components: First, is the creation of a site and second, is marketing it. Building a site requires creativity, design skills and an understanding of color, images...

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Knitting dates back to the 11th century AD and is much different than crocheting. I remember my grandmother crocheting when I was a kid. I used to help her with the yarn. I also wore the goofy shaped hats and scarves, and still have the 300 lb. king-size blanket. What I didn't realize at the time is that she also gave me memories. I remember asking her, "Why don't you knit instead of crochet?" And in broken English she said, "Causa I can't goa so fast." And as the mother of 10 daughters, who have been aptly named  Tasmanian Devils for the speed at which they do everything, my grandmother...

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I recently went to have my car inspected at a local Nissan dealership that I've been a loyal patron of for over 15 years. Although ownership changed three times, there is a closer dealership to my house, and many more mechanics on the way to the dealership, they always made me fell like a VIP....until recently. I brought the car in on a Thursday with a tire that was losing air. "No problem," said Jo the newest service person. "Have a seat and we will take care of it." So I waited all of 15 minutes, she came out said that there was a nail in the tire, it could be plugged, and that it is under...

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With graduations upon us, I harken back to a time when I was graduating from Villanova. My graduation ceremony included a most notable speaker named James Michner. However, he spoke to the Art & Sciences graduates and not we who ventured into business. Our speaker was an economist who told all the eager and enthusiastic newest alumni members that we were going to have trouble finding a job. That was in 1978. This economist deflated us at a time when we were venturing into a brave new world. This pales in comparison to what Bill Gates did to a recent high school class. Gates, the person you love...

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According to the longevity charts more than half my life is over.  And during those earlier 50+ years I've had some scary rides. Some in amusement parks (Fahrenheit, Hersheypark, PA  Space Mountain, Disney World,  FL Insanity, Stratosphere Hotel and Casino, NV, Kinda Ka, Great Adventure, NJ).  Some in life (9/11) and most in business. The nightmares of my business life included programming in FORTRAN (oh no!), 286 computers (that was special) and Al Gore's invention, which morphed from the informational super highway, WWW, W3, the web and most commonly the internet. In all of those renditions,...

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